Digital Marketing & Web Design: Certifications & Applied Projects

Digital marketer with hands-on campaign planning, strategy execution, and SEO-focused website optimization experience.

Professional Training and Career Transition

I am transitioning into the field of digital marketing and web design as a natural extension of my professional communications background, supported by structured training in digital marketing and web design that complements my existing experience.

Through this training, I earned certificates of completion and two professional certifications, with focused coursework in digital marketing foundations, social media marketing, SEO and generative engine optimization (GEO), content strategy, and WordPress web design.

The program emphasized hands-on, applied learning. I worked with industry-standard tools, completed a capstone project centered on building and executing a marketing campaign, and developed portfolio materials based on real projects and products.

This website serves as a live example of how I apply my digital marketing and web design training in practice. I originally built it in WordPress using an Astra template and Elementor and continue to optimize it with Yoast SEO, applying principles of site structure, content clarity, and search visibility.

This page will continue to evolve as I build additional applied projects and certifications that reflect growing responsibility, technical confidence, and real-world application.

Training, Certificates & Certifications

Professional certifications earned

IBM Digital Marketing and Growth Hacking with GenAI professional certificate earned by Michael Bleau

IBM — Digital Marketing & Growth Hacking with GenAI Certification

A formal training certificate from Visible Edge Institute certifying that Michael Bleau has completed coursework in Digital Marketing and Web Design. The certificate lists completed courses including digital marketing, content marketing, AI and marketing automation, portfolio development, and WordPress Essentials. It features the Visible Edge logo, a subtle background illustration of a humanoid robot and mechanical components symbolizing technology and innovation, and is signed by the President of Visible Edge. The certificate is dated January 6, 2026, and includes an official certificate ID and the institute’s contact information.

HubSpot — Content Marketing Certification

Visible Edge training certificate awarded to Michael Bleau for completing courses in Digital Marketing and Web Design, dated January 6, 2026.

Visible Edge — Digital Marketing & Web Design Training Program (Certificate of Completion)

01.

Digital Marketing Foundations

Training in Digital Marketing, Social Media Marketing, E-Commerce, and Marketing to Younger Generations, and more.

Platforms include Coursera, HubSpot Academy, Udemy, and LinkedIn Learning.

02.

SEO & Content Strategy

Training in Generative Engine Optimization (GEO) for AI-driven search, SEO, AI SEO, and SEO and Content Marketing.

Platforms include Coursera and Udemy.

03.

Web Design & WordPress

Training in WordPress Essentials, and Web Design Essentials, incl. basic HTML and CSS.

Platforms include Udemy.

Applied Projects & Portfolio

01.

Capstone Campaign Project

Designed and planned a full-funnel digital marketing campaign as a capstone project, including audience definition, persona development, channel strategy, SEO considerations, and performance measurement planning.

Key competencies:

  • Campaign strategy
  • Audience segmentation
  • Messaging alignment
  • Creative concept development
  • Social media content planning and scheduling
  • Optimization strategy
  • Performance analysis

Tools: Canva, Shopify, Adobe Firefly, ChatGPT, analytics dashboards.

02.

Project Presentation (PPT)

Developed a professional presentation summarizing the campaign strategy, execution plan, and supporting materials for the capstone project.

Key competencies:

  • Synthesizing project work
  • Slide design
  • Visual storytelling
  • Structuring a clear narrative
  • Presenting complex information effectively

Tools: PowerPoint; screenshots from Shopify and Canva; AI-generated visuals (Adobe Firefly, ChatGPT); PDFs.

03.

Website Build & Optimization

Built and customized a WordPress website using an Astra starter template and Elementor, with a focus on on-page SEO and foundational technical optimization.

Key competencies:

  • Domain and hosting setup
  • WordPress installation and configuration
  • Plugin management
  • Theme customization
  • Page building with Elementor
  • Content and image integration
  • SEO-aware site structure

Tools: WordPress, web hosting platform, Astra, Elementor, ChatGPT, Leonardo.ai.

A HubSpot Academy certificate certifying Michael Bleau as Content Marketing Certified. The certificate confirms demonstrated knowledge in content strategy, content creation, promotion, and performance analysis. It includes the HubSpot Academy logo, official certification details, and validation dates.

The PetsRPals marketing campaign SMART goals, KPIs, and personas.

Data analysis slide showing campaign performance metrics and channel comparison.

PowerPoint includes highlights of the capstone project, e.g., strategy, creatives, and data analysis.

Screenshot of the Vital Editorial & Writing Services homepage design

WordPress homepage for my freelance editorial & writing services website. Optimization is ongoing.